Business travel.
Over.
That's what Kara Swisher and Scott Galloway conclude in their podcast "Pivot." Also on-board with that is Airbnb's head Brian Chesky. He's not focusing on that niche in his own enterprise.
Essentially they are positioning and packaging business travel as what businesses are leaving behind as a result of COVID-19.
During the pandemic businesses had to learn to do things differently. Among what they learned is that so much of what used to be conducted in-person - thousands miles away from headquarters - could be done via Zoom. Another lesson: People got used to Zooming.
Along the way, there have been those amazing moments of clarity.
For example, law partners realized that they could get a lot "real" work done without having to travel so much. Also, not taking those trips saved the law firms a bundle. That might have helped create the "windfall" profits large law firms raked in, even though 2020 was so tough.
In addition, not-traveling is green.
Meanwhile, reports Bloomberg, Goldman Sachs head David Soloman has been critized for his traveling - a mashup of business and pleasure. Part of the beef is that those expenses weren't necessary and therefore shouldn't have to be imposed on shareholders.
However, a boom recovery - 8% GDP growth in 2021 - could put businesspeople back in the skies. There are those who believe that's the way to do business. And, heck, the money will be there.
Small changes can trigger big success in your career and your business communications. Swing by for a complimentary consultation (janegenova374@gmail.com)
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