"My Pillow founder Mike Lindell says he has lost $65 million in revenue this year because of mass boycotts over his ongoing claims that the presidential election was stolen." - Lee Brown, New York Post, February 23, 2021.
What the heck did Lindell expect to happen in the marketplace when he, like Donald Trump, kept the post-election turmoil going and going? Of course, the reasonable people lawyers often refer to were going to push back.
The most effective way to do that in capitalist America is with pocketbook tactics. About 20 retailers refused to sell My Pillow. And even if they continue selling it, many consumers would have stepped back.
Meanwhile, lower-cost non-branded imitations of MyPillow probably have knocked the MyPillow brand out of the box. It might not be able to get back in, ever. Thank you, my neck and back are doing just fine with the cheaper version.
Of course, Lindell, a businessman, should have anticipated the fallout.
Yet, right now he seems to be positioning and packaging himself as the noble guy who took the bullet for the cause. Does he expect his alleged selflessness to result in a GoFundMe set up to help with the loss - and pay the legal bills he will pick up in battling $1.3 billion lawsuit "Dominion, et al. v. Michael Lindell?"
The collateral damage in all this could be the MyPillow employees, if they wind up getting laid off. As with the fallout after the collapse of Enron, those employees could be blocked in their job search by having MyPillow on their resume.
Small changes can trigger big success in your career and your business communications. Swing by for a complimentary consultation (janegenova374@gmail.com)
Comments