"Applications for life-insurance policies jumped 4% in 2020 in the U.S. ... With deaths from the coronavirus constantly in the news, many younger people who previously put off buying life insurance finally took action ..." - Leslie Scism, The Wall Street Journal, February 1, 2021.
Criminal lawyers, those in law enforcement and crime writers are no strangers to death. But, overall, it's human to be in denial that is one's fate - as well as the fate of those we love.
However, COVID-19 might be triggering a shift in consciousness. In some communities it is frontloading the reality that death can come unexpectedly and to the young.
Last night, "60 Minutes" had a segment on the families left behind after the pandemic took the lives of those they cared about - and depended on for financial support. One widow, mother of five, did indicate her husband had had life insurance. That will help, of course. I can imagine other viewers letting out a sigh of relief that the late father did protect his family with life insurance.
Before society shifted to more of a gig economy, it was standard in full-time jobs for employers to provide life insurance as a benefit. Currently, with the growth of independent contractors life insurance has evolved into an entity that individuals have to decide to purchase or not. According to The Wall Street Journal, more young people are deciding to make that investment.
Post-COVID, will that purchasing trend dry up? Likely not. The experts are warning other kinds of global health menaces could be on the way. Also, either directly or indirectly so many have been through the emotional wringer worrying about death. That legacy is bound to be one generations can't shake.
The Future is already underway. Ghostwriting/Marketing Communications and coaching on those issues. Sliding scale fees. Complimentary consultation (janegenova374@gmail.com)
Comments