Law firms need marketing, lots of it during COVID-19, right?
Here is my recent article published in Odwyerpr.com about the collective chase after how to market differently than in the pre-pandemic era.
Yes. marketing is the holy grail. But not necessarily done by in-house full-time employees.
Essentially that's the story at Thompson & Knight, reports Abovethelaw. As a result, 18 non-lawyer jobs are being eliminated. The functions are being outsourced, through a partnership with William Lea, to TK Resource Center.
Among the administrative tasks which will no longer be performed internally at Thompson & Knight are:
Financial Services
Marketing and Business Development, including digital communications and graphic design
Document Processing.
If this becomes trend, then administrative services as we have known them could be wiped out in BigLaw.
Manpower is expensive. One objective of outsourcing is cost-efficiency. With COVID-19 circling back and the reality that the U.S. election might not be decided for months, cutting the cost of doing business is an urgent priority.
The lion's share of those terminated will wind up in some kind of transition. What that state of limbo requires but few in it attend to is: Modifying the personal brand. The persona that played well in BigLaw could alienate during an interview in an organization that is smaller and less prestigious.
According to "What Color Is Your Parachute?" those who present themselves best for the job - not necessarily the most qualified - get the offer.
The work world has become unforgiving. Increasingly, it’s brand-driven. Small changes can have big impacts. Affordable coaching about your personal branding. Make an appointment for complimentary consultation (janegenova374@gmail.com)
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