Bill Marler, whose law firm Marler Clark specializes in food-borne diseases, is a great lawyer. But being a great lawyer is not enough to own the market in a category. Such ownership requires being a public relations genius. That Marler is. His prize might be being featured int he October 2010 edition of WIRED. The article takes the form of an interview with him about food safety. The magazine even caught a nice photo of Marler.
Long before much of the legal world, Marler saw the potential in digital technology for advocacy, educating, outreach to media, and lobbying. He blogged compulsively. So comprehensive he has been in his digital postings that for some of us concerned about a meat recall or pending legislature, that's the app we go to first.
His strategic was multi-dimensional. In addition to digital, he also delivered testimony in Congress. He traveled to China a number of times to educate government and business about product liability law in the U.S. Brand China has been hit hard with its own food-contamination crises. Think the infant formula which killed children in China.
As the once-staid world of law firms is thrown into upheaval with changing demand and expectations about billing, the powers-that-be are recognizing public relations as a must-do. They might analyze how Marler got to where he is and stays there. Here is my talk on new business development which I delivered as an ExecSense address Download Rainmaking.
The road to success is always in construction
Posted by: uggs outlet | September 20, 2010 at 07:33 PM
We live in an age when PR is not just necessary, but extremely powerful. Public opinion is shaped by news that travels so, so quickly. Law firms are smart if they recognize that.
Posted by: Joseph Marchelewski | September 18, 2010 at 03:59 PM