The Hillary Clinton brand needed an age-lift, at least if it's going to go up against New Jersey Governor Chris Christie in 2016. A Baby Boomer, she's in her mid 60s. A Generation Xer, he's in his early 50s. Among politicos, he's her equal in strategy and tactics.
Through using Twitter, Hillary might have narrowed the age gap. As THE WASHINGTON POST reports her Twitter persona is cool. Instead of grimly Leaning In, she self deprecates. That includes making fun of her signature pantsuits.
In addition to the matter of age, there's the Benghazi issue. According to Gallup her favorability rating has gone down to 58%.