Were Uber's new branding initiative and logo (which you can see here, thanks to PR Week) an attempt to shift attention from its growing legal problems?
Last year 50 lawsuits were filed against it in federal court in the U.S. In June, class action "O'Connor v. Uber Technologies" starts in California. The world media will be watching, as will venture capitalists. If Uber loses and it can't shake off the verdict on appeal, the competitive advantages of its contract-worker business model go kaput.
Well, so far the world, reports PR Week, is giving the thumbs-down to Uber's public relations move. Perhaps they interpret it as a blatant attempt to exit the negative force field surrounding it not only in the U.S. but the world. It has morphed into how Wal-Mart used to be perceived.