"Now that the tech industry is cool, the pretty people are taking over, flooding out of top-tier universities with MBAs and social graces and carefully coiffed hair, shouldering the misfits and weirdos out of the way." - Jon Evans, "Beware The Pretty People," TechCrunch, February 28, 2015. Here is that article.
Clearly, with litigation practices getting kicked to the curve, lawyers are rushing to the transactional end. Some of the most lucrative of that work is connected to tech.
But to bag that business, lawyers can no longer be simply very smart. Heck, so many of the tech crowd can match any brain wattage. Lawyers will be expected to be able to blend in with the Pretty People.
Here on the West Coast, where my communications boutique has been based for 11 months, I have had to upgrade my social graces. That's the price of entry for doing business here in the land of well-funded startups. For example, like the Pretty People, I have learned to listen, be calm, smirk slightly at stupidity (and not hammer the SOB) and assume that wealth will come my way.
That has entailed shape-shifting. I had to shed the hyper-frenetic New York Metro ethos of stress. Yes, we are all cool here. Lawyers who want a piece of the action will have to contract will a top executive coach.