U.S. dentist Walter Palmer has obtained public relations representation. A global push-back has been going on since it became known he was the "lion killer." Beloved Cecil is gone.
If the public relations firm he hired is effective in crisis management Palmer will probably make a "living amend." That could be to provide the funding for a wildlife preserve.
With social media, the 24/7 news cycle and the fierce competition among journalists, the reputation management game now requires sophisticated strategy, contacts in media and government, and the ability to put in play a rebranding of the miscreant.
What should be obvious to the BA/BS Class of 2016 is that public relations is an excellent career path. The strategy part can be as intellectually stimulating as the field of law. The implementation requires many of the same skills that a startup does. And the compensation can be excellent, at least once one gets beyond entry-level.
No, there is no need to start the student loan debt meter going again by opting for professional programs such as law or business or graduate schools in whatever.
Instead members of the Class of 2016 can pull out all stops to land an internship or become an informal hanger-around a public relations firm. They can read books and articles on the fundamentals of public relations. Once they understand how to manage perception they can knock on doors within walking distance of campus, volunteering services. Soon enough they will have case studies, a portfolio of samples, and references.
The next step is to hang out a shingle as a solo, apply for traditional jobs at public relations agencies and/or do contract assignments advertised on Mediabistro, JournalismJobs, Elance and Upwork (the last two will merge into Upwork in August).
Come to think of it, current law students and unemployed/underemployed lawyers can take those same steps toward a new career path.