Sources, credibility, courage, relentlessness, and patience make an investigative reporter, not a well-funded employer like THE WASHINGTON POST or "60 Minutes." The lone ranger out there like blogger Kathleen Seidel can uncover as much and have the impact of an old-line Woodward and Bernstein. They, you recall, needed to draw a salary from the media establishment. Also, they needed to be classified as "journalists."
Kathleen Seidel dug and dug around and into the question of whether vaccines cause autism. Her digging got attention. Vaccine plaintiff attorney Clifford Shoemaker pulled a Goliah tactic on her with a subpoena for documents. But, she also got the attention of digital influentials such as Walter Olson who is with the Manhattan Institute and operates legal blogs Overlawyered.com and Pointoflaw. Olson et al. pushed back exactly the way Clay Shirky describes in his book "Here Comes Everybody: The Power of Organizing Without Organizations."
As we bloggers build credibility with readers and develop niche interests - e.g. mine in lead paint - we attract insider information, insightful interpretation of that data, anonymous document drops, and referrals to other "deep throats." I know. By the third month of live-blogging the now-infamous Rhode Island lead paint public nuisance trial II, God's Plenty was contacting me by phone, e-mail and even in-person. They sensed what was taking place was historic and could have monster impacts. Through my blog they wanted to influence that. They supported both the plaintiff and the defendants Sherwin-Williams, NL Industries, Millennium Holdings and Atlantic Richfield.
Did some have dark motives, feuds to settle, resentments? Sure. But what I learned what that motivation is irrelevant. All that was relevant was the utility of what I was given.
Because of the conversational tone of blogs, our posting in real time, our niche focuses - we bloggers are naturals to be drawn into investigative journalism. What's amazing about this is not that we're defaulting into that role. What astounds me is that I am hardly "pure." I earn the lion's share of my living outside journalism. My taxable income comes from ghostwriting, speechwriting, presentation coaching, marketing communications, and media pitching.
Perhaps along with the well-funded model of WaPo/Woodward/Bernstein, which I view as dying or dead, is fading the whole rigid notion of journalistic purity. Reporting on anything and everything seems to be like life: Messy.