From the get-go in the communications industry, you learn: Frame everything, ranging from pitches to editors to the first line of the op-ed you're ghostwriting, with a topical reference. The human mind attaches to headlines. Today's, not yesterday's.
By now, of course, every lawyer who's a blogger, tweeter, or Facebook poster also knows to be topical. When SCOTUS announces a decision, you piggyback on that.
But lawyers often don't extend that mandatory practice to pitching for jobs, contract assignments, and new business for the law firm. That pitch should be frontloaded with what's very current. Then you link your specific expertise and accomplishments to that.
There's unique magic in such an approach. Here are three reasons why.
You showcase your ability to connect the dots. Everything is relational. Buyers want to see that you can identify those relations and leverage them for their purposes.
You indicate your flexibility. You are the kind who can look up for all the stuff on your desk and break away. Buyers don't want their lawyers to miss a trick.
You put a human face on your application for work. There is no laundry list of credentials. Instead you take ownership of the development. That make you the professional/person stand out.
This weekend I leveraged the Paris events to my pitches to companies associated with national security. Immediately, I received responses. No, this isn't "exploiting" a tragedy. It's timely selling.