In his original lawsuit against California lawyer Williams Adams of Norton Moore & Adams, Connecticut lawyer Karl D. Shehu of Shehu LLC law firm alleged unfair trade practices.
Both lawyers had blogs and both strived for top rankings on search engines for those blogs. In the process, also contends Shehu, Adams defamed him. That included, claims Shehu, sending to his law firm and officials at the Connecticut Bar Association emails which cast him in a negative light. As the Connecticut Law Tribune reports, the emails allege "that Shehu spammed his blog, commented on an article with mass-produced, irrelevant remarks, and otherwise 'used a dishonest ruse.'" Here is that coverage in CLT.
Waterbury Judicial District Superior Court Judge Vincent E. Roche, notes CLT, "struck two of Shehu's claims asserting unfair trade practices." Essentially, the point was that the plaintiff and defendant did not have any kind of commercial or consumer relationship with each other. After all, one practiced law in Connecticut, the other in California.
However, Judge Roche kept Shehu's claims of libel per se, negligence and negligent supervision.
It's a sign of search engine optimization (SEO) times that the two law firms became so preoccupied with rankings which might have nothing to do with the ability to attract business within their respective states.