"How can I get more traffic to my blog?" Lawyers who use the blog as a marketing tactic ask me that. My answer is that they are focused on the wrong thing. Because of algorithms, digital is all about niches. Instead of aiming for overall average high traffic, their objective should be creating a post which goes viral. Given niching, the right people will see it. If it is provocative enough or useful enough the right people will pass it on to other right people. Soon enough the phone starts ringing with requests for more information about your services. You're in the money. And your blog traffic remains low.