Sidley Austin made it official. It has banned the thank-you response at the firm. Associates were mandated to stop emailing those polite little emails, especially to partners. That initiative is intended to save time. After all, time is money. And the ethos of a law firm is to make a lot of that.
But, not responding is bigger than just conserving time. It's also one of the oldest power tools. Human beings tend to be socialized to comply. They receive a communication. The assumption is that they have to reply. Yet, the power players always recognized that not responding or dragging their heels on that called attention to their ability to hurt or to withhold goodies.
The good news is that anyone can use this trick to enhance a personal brand. Immediately our brand equity goes up. That was the platform for Bernie Madoff's Ponzi scheme. He had down cold that playing hard to get was an attention magnet.
So, stop jumping when someone, anyone contacts you. Take your sweet time responding. If you even decide to respond.