That made homosexual behavior punishable by life in prison. The country's President Yoweri Museveni reinforced the message that law was supposed to send. He told the media that human beings with alternate sexual orientations were "disgusting."
Well, Uganda's Constitutional Court, reports Kevin McCauley in Odwyerpr.com, repealed the law on August 1, 2014. But, of course, such a stance is embedded in the memory banks of myriad western nations. Those are the ones Uganda wants as trade partners, investors and business for tourism.
Can public relations restore the Uganda Brand? Recently, says McCauley:
"Uganda ... inked a one-year $600K contract with Mercury Public Affairs to promote trade and investment ... Mercury is promoting the 'Ugandan Enterprise Empowerment Initiative,' which is designed to strengthen its companies 'to participate in investor supply chains to generate jobs and expand incomes.'" Here is the coverage in Odwyerpr.com.
Both human rights and communications experts will be watching if Uganda can come across as a good citizen on planet earth. If it can, how long will that take? The Mercury contract is for only a year.