If any company can make the mobile wallet mainstream it's Apple. And it will pull that off not through superior technology. No, it will be through soft skills. Those are what many lawyers learned from their mothers - and forgot.
In reporting on Apple Pay, Bloomberg Business Week observes:
"As with iTunes, Apple's promise lies less in technology than its ability to broker peace between competing players and create a comprehensive system." Here is that article from the September 15, 2014 issue "Apple Tried To Work Its Magic on Money."
In its approach to everything, from running the firm every day to what it posts on the website, BigLaw might pay more attention to soft skills. Those have nada to do with warm and fuzzy.
They have everything to do, for example, with experience in how to identify common ground. What common ground do the word processor and the equity partner share? Put the finger on that and the organizational culture could give that firm the edge. What is the common ground the jurors and the defense client have? Richard Gabriel usually has some insight on that.
There are also myriad other illustrations of soft skills leveraged to win, especially when everything else seems to be ineffective or downright impossible. Classic has been the leadership of Ernest Shackelton in the Antarctic.
For the power structure in BigLaw to even consider more focus on soft skills it might require bringing in executive coaches. Those could wind up boosting PPP more than the best marketing team.