In our times, the most powerful tool of persuasion could be public relations. No surprise, with the glut of barristers in England and Wales, some of those are considering leaving trial law and parachuting into the high-growth field of public relations. U.S. lawyers might think likewise.
The United Arab Emirates (UAE) is no slouch at public relations. On its front lines is Mariam al-Mansouri. She is the first Gulf State Arab woman to head up an airborne fighter squandron. You probably have seen her on television.
In Odwyerpr.com, Kevin McCauley reports:
"The United Arab Emirates is paying Kemp Goldberg Partners $180K for a four-month project for strategic thinking, print/digital creative, website design, branding film and media buying services."
For Kemp Goldberg this is a subcontract project. It's working under the umbrella of the Harbour Group. For the six-month period eneded March 14th, points out McCauley, the latter billed $5 million.