"The embattled company [Theranos] recently posted a job listing stating that it was looking for someone who will 'innovate and conceptually solve problems through the power of excellent storytelling.'" - Lydia Ramsey, BusinessInsider, February 4, 2016. Here is the article.
As every lawyer knows, the court of public opinion can be more powerful than even the court of law, as well as regulatory bodies. Sure, the Centers of Medicare and Medicaid Services assessed some of Theranos' lab services as a potential danger to users. But that can be just an interim blow. So much depends on how this startup positions and packages its story.
One of Theranos' major assets is having on its board shrewd attorney, David Boies. He represented hedge fund player, Steve Cohen, against the SEC. Cohen came out of that okay.
On the other hand, on the macro level, the smart money is beginning to pull out of tech. Some say a correction is under way. That could mean that those investing in Theranos will no longer be patient capital. It could implode just by the flight of funding.
But, no one can predict how the Theranos story will play out.