If it looks like downsizing/rightsizing and it occurs three months in a row, maybe that's what's happening in the business of law. According to THE AMERICAN LAWYER, last month the law lost 1100 jobs or down 1.4 percent. For three months in a row, the legal industry lost jobs.
And forget that magical thinking about things getting better as the economy does. Almost three decades of downsizing/rightsizing in corporate America show that economic conditions or restructuring after a merger might precipitate the job cuts. But they don't necessarily stop when the economy improves. In fact, the bloodbath on Wall Street might be much worse currently if the financial sector had began hiring again in earnest after the dot-com meltdown. Once the organization learns it can do more with less, that's it. That's exactly why thinkers about management like Daniel H. Pink ["Free Agent Nation"] and Tom Peters ["Re-imagine!] have been hailed as visionaries.
So, what do law students, associates, and partners do to become and stay employed? The good news is that, just as your high school career counselor told you: A law degree is always useful. It still perks up ears in professional circles. And, in many fields, be it journalism, public affairs, politics or marketing, it's a plus on the resume.
The question is not if you can leverage it but what you want to go after and how to go after it.
Newbie JDs have freaked when I suggested they monitor journalismjobs.com and mediabistro.com for the opportunity to write for a legal publication. Those pay between $30,000 and $50,000, which is peanuts when carrying six-digit student loans. But, the investment in the low end might be worth it. Legal journalism - print, digital and broadcast - is sexy. A mover and shaker can climb that earnings/status ladder. Think Greta and Jeffrey Toobin.
Public affairs, because the clients are frequently deep pockets in trouble or trying to avoid that, pays spendidly. Since I am comfortable with legal concepts, issues and terminology, I am contacted to research/position white papers, ghostwrite books, opinion-editorials, articles and blogs, put together speeches and presentations, and provide strategic planning.
We all know about politics and law degrees. We also know that politics can be an uncertain source of income. Volunteering with no expectation of income is one thing. Paid work is another. Some of my colleagues have been stiffed too often and don't do this kind of heavy lifting any more unless it's full time, say, on a senator's staff.
Marketing, given the value of intellectual property and proliferation of lawsuits, has a close association with legal whatevers. This field, though, is highly volatile. The connections made or the job obtained could be gone tommorrow. But the money and experience are excellent.
So, how to get in? The most efficient way is to stop talking to other people in law. When you need a job or want to start your own shop the most dangerous place to be is with your own kind.
Studies dating way back to the 1970s [Mark Granovetter] right up to the 21st century [Ronald S. Burt] prove out that opportunity and even the ideas about where to look for that opportunity often come from non-homogenous networking. Granovetter, for example, noticed that good jobs frequently are landed through weak ties, that is, not the usual folks we associate with. I landed my first corporate communications full-time job through a continuing education student I taught "Marketing Manuscripts" to who was in human resources at Chevron.
In his landmark research "Structural Holes and Good Ideas," Burt found those who network "across groups" gain access to "alternative ways of thinking and behaving." When my communications boutique tanked post-2001, where I got the insight and contacts to start over was among psychologists, sales representatives and clergy. Those in communications were either as stuck as I was or holding their cards close to their vest.
Reaching out beyond our networks comes just by reaching out. It's that simple. Here is a complimentary copy of an e-book I published on boosting emotional IQ in the workplace and in self-employment Download CUsersjasneDocumentsjg.pdf.
The next step in is to do things which may be the platform for a fresh approach to employment. That might be journalistic such as writing an e-book or publishing a blog on how a highly educated person hunts for a job or attempts to start a business. One underemployed lawyer got THE WALL STREET JOURNAL Law Blog to chronicle his job hunt. Yes, people are very interested in our sad stories. Jobs and business can result. They did for me.
Or the way in could be 100-percent experimental such as applying for a paid internship in a local public affairs agency, working a job in a supermarket to observe stocking patterns, or being a mystery shopper to see gaps in everything from security to cleanliness. If you're talking to non-lawyers, you'll spot plenty of opportunity. It only took me four months in the contract security industry to see the money was in anything to do with supply chain management. I just finished doing a white paper on that which Obama will receive through a client.
The third step is, as it medicine, to quickly rule out. We go in to discern if we should stay in. Being in doesn't mean settling in. Doing assignments for the executive coaching industry wasn't for me. [I figured out I was the one who should be doing the coaching and I established a niche in that. You can contact me for a complimenatry consultation at Mgenova981@aol.com, 203-468-8579]. Publishing articles about corporate social responsibility was a dog. The further I strayed from the bottom line, the less clients were willing to pay. Many start-ups lacked basic knowledge of business fundamentals such as monitoring and learning from the competition. Though we may leave those jobs slots or business niches, it's vital to retain the contacts.
The fourth step is extreme sacrifice. For me that was passing up lucrative full-time jobs in my old field of speechwriting to get down cold this new world of social media. I saw not only more potential in the latter but also a better tempermental fit for the professional I became post-50. Another give-up was forgetting sleep. Often opportunity popped up at midnight. The other biggie was to keep swinging from niche to niche without a safety net. Talk about leaving a comfort zone. All that has become ancient history, after 3.5 years.
The fifth step is to ask for the job or the business. Most professionals underachieve or entirely miss the boat because we wait to be asked. Aggressive, in fact, is now expected. The trick is to learn how to ask. It varies with the context.
For some clients, I just ask for more money or more assignments. For others, I am cagey and have third parties speak well of me. They get a finder's fee. Then, I propose a project to a client. Screwing this up can be humiliating but that doesn't matter any more, does it. What matters is getting and keeping work.
Incidentally, here is a complimentary copy of second e-book I published on how digital realities have transformed how we present ourselves professionally Download savingsoulsonparkavenuekstreet.pdf.
Another useful read is John D. Gartner's "The Hypomanic Edge." It chronicles how success doesn't come from being normal. As Gartner points out, a little craziness can pay off a lot. He contends that America got to be the world's leading economy because it was founded by a bunch of misfits, oddballs and the brashly aggressive.
There's also my dog-eared copy of Rosabeth Kanter's "Confidence." The takeaway here is success and failure are not discrete events or developments but trajectories. Usually we create our own trajectories. Upward ones often are formed by how willing we are to be in the now, surrounding ourselves with the right people, identifying mistakes, doing fast course correction and investing what's needed.