"So it turns out that when you advertise a law practice through a publicity stunt, some of the potential clients you lure will be crackpots." - David Segal, "'Better Call Saul' Recap: Of Sound Mind," in The New York Times, March 2, 2015. Here is the article.
Anyone who has desperately hustled for business found this episode painful to watch. I did.
Those who have led a charmed professional life probably experienced it as hilarious. Jimmy's manic energy and infinite ability to take on whatever personality the prospect wants in a lawyer are bits of comic genius.
The previous episode featured his billboard stunt to try to bring in business. It was out-there enough that the media covered it. The prospects it attracts make Jimmy seem the sanest of the bunch. One is a guy who makes his own money and wants to succeed from the U.S. Another has invented a soft-porn crapper Tony the Toilet Buddy.
The real business comes from elderly Mrs. Strauss who wants to arrange to will her Hummel figurine collection. One piece is an alpine shepherd boy.
In addition to the nuts in his business life, Jimmy also has to deal with his once-brilliant brother, Chuck, who was a partner in a white-shoe law firm. His madness concerns electric current.
In the episode the police come to Chuck's house. He has, without the neighbor's consent, taken her newspaper in exchange for $5. The police don't want to listen to his legal justifications for the exchange. All they know is that she did not agree to sell her newspaper.
Naturally, Jimmy is distraught about his brother's decline. Here we see straight into the heart of man who can care a great deal about a very few people. That's what makes us bond with Jimmy whereas we could never bond with Walter White, Gus or Skyler.
Toward the end of the episode we meet up again with Mike. He and Jimmy do come to care about each other. And we did care about Mike in "Breaking Bad." Again the question is raised as to why Mike left the police department. This mystery is a sub-theme which will keep "Better Call Saul" running for years and years.
Jimmy's raw need to not only survive but prove himself claws at our heart. As in the Woody Allen film "The Purple Rose of Cairo," we are tempted to step into the screen and give Jimmy some business. I would have him handle my end-of-life issues.