Business media outlet Bloomberg details how out-of-it the elite who meet in Davos, Switzerland annually will seem next week. That would include the growing number of lawyers who are making the pilgrimage.
This year that pow-wow of the World Economic Forum takes place beginning on January 17th. No one from the Trump Administration is going. After all Davos Man and Davos Woman are now symbols of the elitism Trumpism has taken on.
Through creating jobs, president-elect Donald Trump intends to bridge the gap between extreme wealth and the extreme economic insecurity of the working class in America.
It's intended that everyone ignore the irony that Trump himself and most of his team are billionaires. But in myriad revolutions the wealthy leaders took on the protective coloring of the downtrodden. Trump's signature during Campaign 2016 had been his Everyman red baseball cap.
It's not an understatement to say that being in Davos is losing its some of its brand equity. How much depends on how intensely the members of the media go on the attack at Davos. The Fall of Davos Man and Davos Woman is a good story. Journalists can become instant stars if they position and package this right.
It used to be that being interviewed and photographed at Davos was a resume-builder. One year New York public affairs player Bob Dilenschneider, who is World Economic Forum member, brought his own press representative Dick Kosmicki.
However, what won't change is that Davos is the ideal setting for developing new business and cutting deals. The 3000 who usually pony up the big bucks to be there will likely leave in a stronger professional position. That's what lawyers might get out of this.
Those of us who have lived through any number of revolutions might find this supposed clash of cultures comic relief. The reality is that little lives of Everyman and Everywoman go on unaffected by what takes place on the macro level.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (email@example.com).