As expected as soon as some of the white stuff began coming down, Governor Andrew Cuomo declared that New York City was in a State of Emergency. But during this crisis, Uber is limited in how much it can boost the normal rate to the surge rate. The mobile-app company is also going to donate some of the surge revenue to a good cause.
Around the world, Uber is learning the art and business of compromise. Carting plenty of bad publicity about what its surge prices had been in other emergencies, Uber made an agreement with New York Attorney General Eric Schneiderman.
The terms are that Uber will keep the surge price at 2.8Xs the normal one. In addition, during all emergencies when surge pricing is in effect, it will donate 20% to the Red Cross. Here is the coverage by Sasha Goldstein in the New York Daily News.