She said. Then he said.
After a week, the FBI might be able to share with members of the U.S. Senate data and sworn statements which support some of the contentions or defenses. In journalism, we are trained to have at least two sources before going public.
So, right now, we know nothing. The great emotion which has gripped the nation essentially is based on speculation.
The exception might be that it is a safe bet to assume this: No beer company, at least one which values its branding, will make a job offer to Brett Kavanaugh to promote its product. Repeatedly during his sworn statement in front of the Senate Judiciary Committee he praised beer.
However, the tone and content were, well, brittle. The persona was nowhere near a Harrison Ford or David Muir type we love explaining how he enjoys the simple pleasure of a beer. Or, on the female side, the over-90 Betty White kind of phenomenon attributing longevity to X brand of beer.
Actually, in his seeming belligerence and lawyerly way of not directly answering questions, Kavanaugh might have delivered a setback to how the nation perceives beer-drinking.
Likely ad agencies are already factoring that in for their clients' SuperBowl ads.
Full Disclosure: I had been a barmaid on Calle de San Francisco in Barcelona, Spain. Human beings connect with the label on their drink.
Attention is the currency of the 21st century. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.
In addition, this blog welcomes paid sponsored content.
Free consultation firstname.lastname@example.org