But, now it has penetrated the court of public opinion. So many are scratching their heads and wondering: Can any sports activity be trusted to be on the level?
The AP headline reads:
"Boston Marathon winner Rita Jeptoo test positive."
Recently, it was cycling. Then it was football. Now it is running. Meanwhile the leadership at the University of North Carolina, with the guidance of public relations firm Edelman, has to restore trust that it does educate its athletes, not just push them through to receive an academic degree.