Creatures of old-line rectitude which then-Harvard President Larry Summers blew off, Tyler and Cameron Winklevoss have landed on their feet. Actually, it's a lot better than that.
As Jesse McKinley reports in THE NEW YORK TIMES, the twins, made rich through a settlement with Mark Zuckerberg for allegedly stealing their prototype for Facebook, are now men of influence. They received about $65 million. That's in addition to what they get or will get from the whatever of their privileged Greenwich, Connecticut background.
Part of the Winklevoss reach comes, of course, from the media's continuing interest in these two boy scouts who are right out of the ethos of "Downton Abbey." What reporter wouldn't keep following that story. So rich with possibilities is that coverage that, at this point, no one would dare predict what will be the first line in each of the twins' obits in media properties ranging from THE ECONOMIST to THE WALL STREET JOURNAL.
Another part comes from their cool identity as venture capital investors or what they call themselves "angle accelerators." Through their company Winklevoss Capital they have invested in shopping site Hukkster and financial data enterprise SumZero. Since they are the guys with the money, you bet they are being pursued.
They also seemed to have put their legal and moral indignation about Facebook in the past, except to joke about it as they did in their commercial for Wonderful Pistachios. They are also both in relationships.
Square could become a fresh brand of cool. You never know. After bearing a child out of wedlock conservative Bristol Palin made a bundle being an evangelist for values such as no-sex before marriage. The twins could evolve into the cover boys for the financial media.