Those verbal hand grenades tossed into crowds are triggering concern among some voters. Just one example had been his odd comments about the Mexican judge. In addition, at a crucial time in his campaign, when his poll numbers are down, he fires the head Corey Lewandowski.
By time the RNC happens in Cleveland, Ohio, less than a month from now, Trump could be framed as a "disaster." That could be even by those who supported him and praised his disruptive campaigning innovations.
The result could be the days of rage mirroring the worse of the DNC in Chicago in 1968. No surprise, the GOP won that year. Richard Nixon took over the White House. The Democrats were perceived as out of control.
Law firm Jones Day seems to be anticipating the worst of times. It is closing its downtown Cleveland office during the convention. Lawyers will work remotely.
Those offices can be a target. Jones Day is representing two aspects of the Make America Great Again campaign. One is to navigate the legal matters at the RNC if the delegates' credentials are challenged.
According to AM Law, as of April, that account, overseen by two partners, has brought in more than $700K. At the time, accepting the campaign account might have seemed a profitable move. Also, if Trump wins, there could be access to the White House and input on the selection of the next SCOTUS justices.
On the other hand, if this move proves to be harmful to the Jones Day brand and its ability to attract new business and hold on to the business it has, the situation may be analogous to the New Coke. In the 1980s, Coca-Cola tampered with its brand identity by introducing a deviation from the iconic taste of the classic Coke. It took Coca-Cola a long time before things were set right. The Trump account seems for Jones Day a deviation from its white shoe branding.
Those of us in the branding business are watching Jones Day. It has been among the law firms which didn't match the Cravath $180K bump. Why, we wonder.
Another issue is how does Jones Day's long-term client, Sherwin-Williams, feel about its law firm's association with the Trump campaign? Sherwin-Williams is based in Cleveland.
Will Sherwin-Williams have an advantage from the relationship between Jones Day and Trump or a disadvantage? Since the 1990s, Jones Day's Pittsburgh office, not far from Cleveland, has defended Sherwin-Williams in the class action public nuisance state-level lead paint litigation. The latest has been "People of California v. ARCO." On the first go-around, the verdict in that bench trial went against Sherwin-Williams.