Since that digital site is conservative, the reporting may be slanted. But, hey, most of us are eager to grab on to good news wherever it's dished.
During this four-day weekend, predicts the National Retail Association, 137.4 million consumers will make purchases. Those might be in brick & mortar or online. The Bloomberg coverage headlines with "Black Friday Merchants See Americans Exhaling After the Election."
No surprise, on Thanksgiving, lots of stores were open all day. Among them was Walmart here in Small Town USA. The parking lot was packed. Meanwhile restaurants were also doing brisk business.
The phrase "animal spirits" is even popping up in media broadcasts.
First it was the record high in the stock market.
Then it was the University of Michigan research that found consumer confidence up 8.4% to 83+%.
Now the distressed retail sector could experience a turnaround. The tough nut to crack on that one, though, is sustaining the mindset that shopping is cool. Not decadent. Six months from today, can we say to a friend, "Let's go shop," and not seem 20th century?
The world has changed. Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (firstname.lastname@example.org).