Today, Governor Andrew Cuomo is riding the subway. He's riding the same train lines which Craig Spencer took before he discovered he might have Ebola. Many in New York City, of course, are in a panic.
Through this symbolism of caring and the actual performance art of being a strap-hanger. the Governor of the state is providing comfort and hope. This is deja vu of what NYC's Mayor Rudy Giuliani achieved in those grim days following 9/11. It's not hard to speculate that Cuomo could have boarded a train to the White House. Yes, there can be a push for him to take on Hillary Clinton et al. in 2016.
Lawyers can embrace this skillful use of symbolism and performance art. Too often their marketing communications, ranging from the website to their advertising, sends no message. And doesn't include any physical action. There are exceptions. Lawyer Ralph Nader shrewdly rolled out the Naders Raiders in the late 1960s. They sent the message of youth and commitment to a better deal for consumers. In performance art, Nader was the Energizer Bunny, everywhere the consumer might be getting screwed. His rumpled trench coat became his signature for those "stage" appearances.
In logos, slogans, and even the location of the office, lawyers should be creating symbolism. A B2B lawyer can hammer the meme of capitalism. Life is a stage and we are all actors on it. Lawyers should be where their clients and prospects can observe their dramatic art. That could well be an impassioned guest sermon at their church. The subject would be "Jesus: He was crucified for capitalist values." The theme would be how Jesus wanted integrity in commercial transactions and the world pushed back.
Rather than simply lobbying politicos, lawyers should be analyzing how they exploit opportunities for putting out the perfect message, in the perfect way, at the perfect time.