"Embattled Faruqi & Faruqi LLP partner Juan Monteverde took the witness stand in New York federal court Monday to deny allegations that he sexually assaulted an associate after a holiday party in 2011, telling jurors he was too drunk at the time to 'consummate the act.'" - Max Stendahl in "Faruqi Atty Tells Jury He Was Too Drunk To Perform," Law360, January 26, 2015. Here is the article (sub. req.)
Does it hurt a law partner's reputation or personal brand to admit in a public forum such as the courtroom that he became so intoxicated that, well, sex was impossible? Time will tell.
No matter how the jury rules in this sexual harassment trial, however, the brands of the firm Faruqi & Faruqi, rainmaker Juan Monteverde, and plaintiff Alexandra Marchuk have been bruised. The issue is if they have been blown up into a billion pieces which can't be put together again.
This is exactly why organizations and individuals are increasingly avoiding litigation. Discovery, followed by a trial, jury or bench, opens the door to all sorts of negative information being disclosed.
Can Monteverde enter a restuarant, a client conference room, a beauty contest to pitch his firm's services, a negotiating table, or a courtroom on behalf of clients without anticipating snickers. All the world loves data about sexual performance or the lack of it.