The current issue of The Atlantic carries a long article by Gabrielle Glaser titled "The Irrationality of Alcoholics Anonymous." Already there are 10,309 comments. It features J.G., the lawyer who can't stay off the sauce. Here is the article. This wasn't the first time Glaser had leveraged this point of view - to great success.
Since lawyers have a higher than average incidence of alcoholism and untreated it can lead to death (never mind career collapse), this anti-AA stance might be important. Or maybe not.
Research and experience show that most alcoholics go into spontaneous remission. One day they have that moment of clarity that boozing is ruining their lives. And that's that. No more drinking. Since they never attended an AA meeting they never were told that the AA is The Way to not only stop but stay stopped. Therefore, they are unaware that they have done it all wrong.
Despite that AA has become uncool in some circles, many lawyers continue to attend meetings. They maintain a high level of involvement, such as sponsoring newcomers. On those stressful holidays they attend the 24-hour marathons of hourly meetings, hanging out and chowing down amazing desserts.
Why AA will go on, perhaps continuing growing, is that people are nice. They listen. Most are even authentically caring about other members. That's rare. The only other place I have found that is at churches. I never experienced it in my family or during most of my education. In professional life, forget it, at least since the collapse of paternalistic Corporate America.
For that sense of fellowship, most members will learn to overlook the rigid belief systems AA critics rant about. It's funny, but an unofficial slogan in the program is: Take what you want and leave the rest. But, come on, all groups exerts pressure to conform.
Since everything is cyclical, in about 10 years AA will be cool again. Books and articles will come out with headlines like "AA's Lost Decade."