"The Islamic State's latest mass-beheading video might seem like guerrilla camera work shot on a desolate Libyan beach. But a closer look reveals a level of cinematic sophistication that U.S. officials and one American filmmaker say likely involved rehearsals and perhaps even multiple takes to pull off successfully." - Guy Taylor, Washington Times, April 20, 2015. Here is the article.
There's a tension in many lawyers' mindsets. That's this clash: Believing that cognitive genius will win the court battle or land the new business versus the gut instinct that performance art or staging will be more effective. Based on the pull force created by the Islamic State, the power of theatrics is obvious.
This isn't new, of course. Experience and research prove out that the "C" students become the bosses of the "A" students. Mostly that's because the "C" students were investing their high school and college years practicing presenting themselves in the world. On the other hand the "A" students placed their bets on booking it, mostly in isolation. The cliché image of them is pale, obese or underweight and nerdy.
Living in one's head rather than on the stage has limited so many careers. The wild success of the players on Abovethelaw.com (ATL) seems primarily the result of verbal and graphic performance art. Everything from the topics to the flow of the story is geared for effect, not food for thought. This piggybacks on the ethos of the Experience Economy. That has been the platform for the branding of Starbucks and Sephora.