Instead, Sulzberger told Vanity Fair's Joe Pompeo that what will evolve is a "digital-only news organization."
Also, the company can't make it on advertising alone. Instead one key source of revenue will have to be digital subscriptions. That means the leadership will have to engage consumers directly.
In addition, although the Trump Bump has been good for now, it does not provide any long-term solution to how the New York Times, as a business, will survive.
Here is that article.
Of course, many respect, even revere the quality of journalism of The New York Times. Its investigative reporting has certainly served the public interest.
But, it is difficult to share Sulzberger's optimism about remaining financially self-supporting. More of us anticipate a foundation will parachute in to shore it up.
Unlike digital native media, such as Abovethelaw.com, those with a print legacy are saddled with old-line ways of creating and delivering content. It could take years for the media outlet to break free of all that.
Meanwhile the small staff at Abovethelaw.com aren't locked into, for example, layers of editors. Also, they don't have to conform to the conventions of traditional journalism. One SEO tactic it uses, for example, is burying the lede. To finally get to the facts, the reader has to continue with the article.
That old type of editing - which I view as expensive over-editing - has no place in the current way of getting, holding, and growing attention. I can "smell" that stink on a client quickly. And, leveraging the Pareto Rule (80% of revenue comes from 20% of clients) I find an appropriate cover story to exit the account.
Sulzberger and his team might find it useful to swing by digital native media outlets and study them. The entire game is very different.
I could easily shift from print to digital because of my background in conversational scriptwriting. Those without that background usually can't pull off the transition. Yes, they are the clients who tend to over-edit.
Usually, that puts them out of touch with the market.
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