"[For 'King v. Burwell'] ... arguments are set forth in legal briefs flooding into the nation's highest court ahead of oral arguments March 4 that will challenge the payment of subsidies for health insurance in more than 30 states and could determine the fate of the health care law." - Robert Pear, "Flood of Briefs on the Health Care Law's Subsidies Hits the Supreme Court," in The New York Times, February 21, 2015. Here is the article.
Part of being a thought leader is to be included in the important forums. Right now, that forum is submitting an amicus brief about "King v. Burwell." At least for thought leaders in health insurance, legal scholarship on statutory interpretation and state-level legislation. It could be a hit to one's thought-leadership brand not to have submitted a brief or be part of the team who did.
That's the price of entry. Next, is getting the right attention, including from media, for the contents - and you the author. That's both to transmit the message and place the spotlight on the messenger. The third step is to track oral arguments to identify opportunities to have interviews with brandname media and post a point of view on blogs and Twitter. The fourth, win or lose, is to ensure being part of the conversation.