"The administration of New York City Mayor Bill de Blasio is dropping plans to cap the number of new drivers added by Uber and similar services - at least for now ... Uber has been pushing back ... with efforts including a City Hall protest, a big ad on The New York Times homepage and a feature criticizing de Blasio in the Uber app itself." - Anthony Ha, "De Blasio Administration Reaches Deal with Uber," in TechCrunch, July 22, 2015. Here is the article.
Uber has a 70-person in-house legal department. It certainly has been shrewd in its domestic and international legal moves. But it hasn't been too shabby in public relations either. Over and over again it hammers the argument that its service creates jobs.
So when the Bill de Blasio team set about to limit its hiring of new drivers to 200, Uber let it rip. And, obviously it got its way, at least for the time being.
Clearly, well-orchestrated public relations can unleash extraordinary power. And the jobs argument can trump most other arguments, including alleged congestion caused by Uber in New York City.
This is a lesson established corporations should take to heart. For example, if the corporations, such as Sherwin-Williams, which are defendants in "People of California v. ARCO," would enhance their use of public relations, they might prevent hits to their brand. Especially needed is clever leverage of social media. Uber might provide a tutorial to the Fortune 500 on how to navigate litigation and regulation from a position of strength.