We professionals know how to lobby, get the right media attention, and network just fine. So, why would we pony up all that annual membership dues to professional associations as well as make frequent pilgrimages to their equally expensive events? Less of us are. Those organizations know that. And they're in a quandary to justify their existence.
Perhaps that's exactly the reason the American Bar Association is allegedly abusing its power. According to the opinion-editorial today in THE WALL STREET JOURNAL by Gail Heriot, that's what's happening around the matter of law school diversity. Heriot contends that the ABA snatched away George Mason University's law school accreditation because it perceived the institution was not being adequately aggressive in recruiting minority students. All that has been straightened out since but at tremendous cost - in recruiting, reputation, and time - to GMU.
Given the influence of that publication, what Heriot asserts is bound to capture the eyeballs of the appropriate powers-that-be. This is also not the first time the ABA has received negative publicity about putting its nose into issues. At its annual meeting it voted against mandatory retirement policies at law firms. Many members resented this intrusion into how their law firms are operated.
However, there is a bigger problem: These once influential organizations have outlived many of the their original reasons for existing. The analogy might be the March of Dimes. Once polio had been eliminated in the U.S., the non-profit had to find a new mission that was equally compelling. Somehow it did it with birth defects. I contribute regularly.
But groups like the ABA, too many professional groups aren't doing much for their members that we can't do for ourselves, and often more effectively and more cheaply. They seem to be attempting to survive through the illusion of having more power than they do, more resources than we're willing to pay for or need, and more sensationalism in their promotions of their lobbying activities, conferences, and votes on matters most of us don't have the time to care about.
Their focus might shift to finding a mission that serves a current purpose, that we are willing to contribute to in money and time, and that we'll bother to travel to in order to become more informed and deeply involved.
In 2002 was the last time I paid membership dues, and it was steep, to two communications associations. At both, those who attended were primarily unemployed wage slaves or underemployed consultants. I felt foolish for schlepping into Manhattan for what I perceived as nothing. No accident, I started toying with blogging as a tool for networking, personal branding, community-building, research, developing new business, and actual selling. For five bucks a month to Typepad, all this gets accomplished. Professionally, I've never been doing better.