However, the yearning to be part of the in-whatever is what makes us human - and able to put in operation the law of attraction. The law schools which offered tutorials in essentials of cool could boost their job-placement rankings. And attract those who would have enrolled elsewhere. The game is now all about getting and keeping work.
The classic example of uncool is, of course, Saul Goodman. An emotional mess, he assumes that he has to be totally focused on survival. Had he been cool, like his brother Chuck, he might have not had to go to scheming extremes.
One media outlet in the legal sector should offer a complimentary cool makeover, everything from hair to etiquette. To win, you need to argue persuasively and in detail how that will increase your ability to get a job, a promotion or clients.