"Criminal Minds" remains wildly popular. Its secret sauce is that it clearly differentiates the good guys from the bad guys. There is no ambiguity, as there increasingly is in life.
Take Pope Francis. Sure, he gets attention. And attention is the currency of the 21st century. But, show biz might have overtaken his sense of responsibility for guiding the well-intentioned on global issues.
To begin with, he has put too many out there. Every day it's another one. It's almost deja vu Early Castro Speechifying. Gaze-over happens quickly. In my eyes as a communications expert, Pope Francis is not one of the good guys, like Abraham Lincoln who leveraged talk to accomplish great things.
Secondly, he seems to lack the insight on how to play the game in the big time. In hammering supposed climate change, he is alienating the powerful who he needs as allies. In their eyes, Pope Francis is a bad guy. If an American conservative such as Jeb Bush becomes the next president in America, there might not be any place at the dinner parties for this particular thought leader.
Pope John XXIII went down in history as a good guy. Essentially he focused on one issue: Bringing religions, all religions, back to the people. Clearly, he understood communications and power.