The "shadow curriculum" for athletes at the University of North Carolina generated a scandal which Edelman Public Relations was brought in last May to handle. The official mission was, reports Greg Hazley in Odwyperpr.com, to "revamp its communications operation." The tab for that is $782,000. Here you can read that coverage.
Lawyers who have a gut instinct about reputation restoration might consider sending a brief email to public relations agencies (just as "What Color Is Your Parachute" recommends). Find a real name on the website, midlevel or higher.
Start the communication with how impressed you are with the outcomes of good reputation management. Ask for 15 mintues time to discuss, in general, the possibility of shifting over to public relations. When you get there, ditch the lawyer analytical persona and adapt a social one. Not too gregarious, though.
Specialists and top executives in public relations agencies can make more than law partners. And the field is in a growth trajectory.