"Sony Pictures Entertainment is leaning on Rubenstein Communications as it faces the unprecedented cyber attack and publication of its internal communications and intellectual property." - Greg Hazley in Odwyerpr.com. Here is the coverage.
Attacked from all sides, Sony Pictures needs a heavyweight in public relations.
Ironically, though, one of its key problems it caused itself. Through the Boies, Schiller & Flexner law firm it retained, it sent a high-handed letter to brandname media such as The New York Times and Bloomberg that they had no right to continue publishing the hacked email. Many legal experts either dercried that or rolled their eyes since it violated the First Amendments.