That leaves the legal space wide open to bloggers willing to contnue to hustle Friday night and all of Saturday and Sunday. After all, developments impacting the legal sector don't stop for the traditional weekend.
The payoff is huge. If you know your way about search engine optimization (SEO) your posting will stand out. That's because in the headline and first few sentences you will include keywords referring to the events which are happening, the people in the loop, and the implications. Do that, and your post will rank high on search engines.
In addition, those wanting perspective on what has happened want it now. They don't want to wait until Monday. That brings a lot of traffic to you. Some of those readers will become regulars.
A third bit of good fortune is that some bigwigs might notice your angles and want you to write or ghostwrite material for their communications. Paid, of course. That could mean a whole new career path or at least another stream of revenue.
This weekend, on a post, I briefed readers with the latest at Patton Boggs. That included its asking 15-20 partners to leave. Here is that post. Of course, I also posted on other legal-centric news. This afternoon there has been an inquiry if I was interested in doing X for pay. Something may come of that or not. But I wouldn't have had a shot had I stayed away from blogging and then tweeting the posts on the weekend.