The world of leadership communications, much like the legal sector, has split in two.
There are those with full-time jobs bundled with benefits. They work very hard to earn their money. But that compensation tends to be more-than-enough. If not, shame on you. Find another job.
Then there are those who are independent executive ghostwriters and speechwriters. A percentage of them earn as much or, given the way taxes are calculated, more than do full-timers.
But, a growing number find their pricing ability squeezed by the general glut of writers. You bet, it's a buyers' market.
It's well-known that former journalists, underemployed literary artists and media representatives axed because of not enough placements are competing with us.
The situation will get worse. The New York Times, for example, indicated continuing manpower cuts.
Consequently the on-demand scribe usually is winding up composing more and more for less and less money.
Outside BigLaw and successful firms in MidsizedLaw, the situation is similar. It's a buyers' market. The buyers let you know that.
It's just as bad or worse for contract lawyers. On Abovethelaw, lawyer-journalist, Kathryn Rubino, has more or less taken ownership of that on-demand-economy niche. Here is one of Rubino's myriad articles.
For some of us in writing, there is an exit ramp. It was by accident that I drove onto mine.
Since 2005, I have been developing three blogs. Along the way they won awards. Were syndicated. And attracted permanent inbound links from Bloomberg Law, American Bar Association, LexisNexis, Bing, AOL etc. Google rewards longevity so the sites receive high rankings.
It took more and more organizations and individuals approaching me to pay for placement on these sites for me to get it: My business has become being an influencer. And that is exactly the shift I recently made.
Some of us will remember iconic Harvard Business School marketing professor Ted Levitt. He told industries to keep asking themselves: What business are we really in? Had the railroad industry answered "transportation," it would have pivoted to auto and airlines. Instead it went into decline.
My way to influence has been my three blogs. There are other ways for writers, ranging from lots of followers on social networks to producing a newsletter which catches fire.
Not that we word-wizards have to let composing slip away. Instead, given our new position of strength, we will only accept the plum assignments.
As for lawyers who somehow wander or are pushed into the jaws of the buyers' market, there could also be some kind of exit ramp. Finding your way onto it may take time and experimentation. The default, though, is to remain miserable. The rooms of recovery are filled with lost lawyers who resist spotting a possible exit ramp not far ahead.
Place your sponsored content and links on Jane Genova's syndicated sites. Inbound links range from Bloomberg to Bing to AOL.
One of the 3 Obama MuscleTeers, Valerie Jarrett, tweeted that she had just shut off the lights.
That's probably the saddest of the inauguration tweets which lawyer-journalist Kathryn Rubino presents on Abovethelaw.com. Here you can read them all.
For most of us this is just a normal work day. Nobody was begging us to parachute inside the beltway for the swearing-in, recreational events, gawking or protesting.
Donald J. Trump declares himself the president of the people. But most of us people feel estranged in an Administration manned by so many billionaires.
Rather than our spirit being uplifted my circle of Everymen and Everywomen feel more less-than. This is capitalism. Money talks. And despite social media if you don't have a lot of money you're not going to be one of the loud voices in the room.
A typical capitalism narrative was that of Roger Ailes who acquired both wealth and power. He became the loudest voice in the room at Fox News.
Is the takeawy from Ailes and Trumpism the need to always be on the hustle for wealth? Along the way, sprinkle on plenty of power?
The World Has Changed. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (email@example.com).