Later he connected the dots. He recognized this: The extreme complexity of consumer contracts, disclaimers, and labeling was hurting the company's brand, driving away customers/clients, and even leading to lawsuits. The rest is history: Siegel became a successful and well-paid Simplification Expert.
He tells that tale in his book, co-authored with Irene Etskorn "Simple: Conquering the crisis of complexity." Here you can order it from Amazon.com.
Because he could knew how to communicate with lawyers and understood what was of real legal importance in all materials, he could persuade the powers that be on change. Sometimes the outcome could be a multi-page contract's being boiled down to a few conversational bullet points about how default occurs. That was that. Consumers loved it.
In this era of transparency, which builds trust, such simplification or distilling the essence and stating that in plain English is growing in demand. Many displaced and unhappy lawyers can position and package themselves as "Simplification Experts." Their work will extends way beyond contracts.
For example, what about all those complex help-wanted notices process-oriented companies such as insurance put out there. Turned off is talent. "Hey, that's not the place I want to work." Some of those ads could be simplifieds as:
"Job demands you have compliance background but are entrepreneurial enough to disrupt the cost-inefficient model in-place. Since you will be game-changer, must have high Emotional Intelligence."
It's all about getting started, isn't it. Lawyers can launch their careers as Simplification Experts knocking on retail doors, offering free services. "Your promotional materials say too much, connecting with too few. I will simplify all that. You will get more business. No charge."
Soon enough you have a track record, portfolio of samples, contacts, and references. Then you start pitching to larger organizations with the big budgets. Through trial and error you develop the simple pitch which breaks through human fear of change and appeals to hunger for success.
It took me about 14 weeks to simplify my unsolicited pitch letter (a la "What Color Is Your Parachute?) to public relations agencies, trade associations, and rising stars. Simplification did the trick. To take that approach I had to unbundle myself from decades of sales best practices on how to present the commercial self.