More than 50% of Americans are single. That's up from 37% in 1976, reports Bloomberg Business Week. The source is the research of Edward Yardeni. Here you can read that article.
The designation "single" doesn't necessarily mean "living alone." There could be co-habitation which constitutes a common law marriage, with all the rights and protections of that economic relationship.
Also, we need someone with special financial and medical expertise for power of attorney. Do we really want to opt for the DNR? And maybe we should make a good-bye video to store before the memorial and creation. Horror stories abound of assigning this to a relative or friend.
And what about an estate providing for a guardian and financial maintenance of our animals companions?
Whether small or large, all law firms have to specialize. The generalist lawyer or generalist firm has become a commodity. B2C lawyers can develop this singles niche. That can begin by researching the legal, financial and medical issues. Then lawyers can create e-books, websites, blogs, and presentations to deliver at churches and chambers of commerce.
Build that specialization and the odds are the singles will come. I would bring single friends to a seminar on Singles and The Law.