Beneath the exuberance of populism is the undertow of despair that things will ever get better. That is reflected in fall-off of sales even in fast-food restaurants
The souring of the national mood is a big business opportunity for LittleLaw. The small town solo, the three-lawyer firm anywhere, and the JD just setting up a practice can leverage the dominant feeling for establishing Caring Branding.
That can be positioned and packaged as Stay Out of Jail. When I pitched that meme to a startup for their content marketing, the leadership jumped. The article will be about how to develop such-and-such fintech software and not wind up in the slammer. Preet Bharara is hovering over that niche.
Despair is the platform for extreme behavior. That can range from shooting up the workplace which canned you to starting a fight on the Wal-Mart line that seems to be moving too slowly.
LittleLaw can make it its business to create, promote, and deliver public-service talks on pulling the plug on growing rage. There can also be postings on Facebook and other social networks. The firm's blog can deal with that. And, of course, there are LinkedIn Pulse and Medium. In addition, given the critical need for this information and insight, LittleLaw could pitch this to media.
One consumer tip could be to observe your dog's behavior to assess if you are on the way to losing it. Within nine days, I had four major stressors. I only cancelled some social obligations to chill when I noticed that my four-footer son hadn't gone potty. Obviously, he picked up my tension.
When it comes time for consumers to do their wills or set up the LLC, they will do business with the lawyers they know care about them.