The Metro staff at The New York Times is becoming undone.
There's a new "sheriff" in town - Cliff Levy.
As the New York Post reports, he told those working in the Metro section that the unit has "lost its footing."
Levy plans to administer performance evaluations and to offer buyouts. In the downsizing world of newspapers, those terminated, involuntarily or voluntarily, will have a tough time landing a comparable job.
Other brandname media such as Conde Nast also have been restructuring. That entails manpower reductions. In addition, there are those digital publications who struggle. Many recall how Yahoo had eliminated a number of its titles.
The problem is that the legacy at The New York Times is print. How to engage and grow an audience in print is very different than in digital. The latter is more direct and blows up the conventions of print journalism. Also, it operates without the layers of management and editing of print.
That's why digital native media outlets such as Abovethelaw.com (ATL) have such an edge. From the get-go, ATL knew how to reach its intended target markets: law students and junior lawyers. The manpower is lean.
At The New York Times digital subscriptions are growing. However, the survival issue is if those will generate enough revenue to keep that old-line media outlet going. Eventually, it could need a non-profit foundation to pay its bills.
Yes, The New York Times provides excellent investigative journalism. However, those tactics can be taught. Any digital can develop a unit to dig deep, then position and package the stink as an important breaking story.
Attention is the currency of the 21st century. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.
In addition, this blog welcomes sponsored content.
Free consultation email@example.com