You are the organization.
From the get-go, from that first part-time job in high school, you get it that you can no longer speak freely - at least not if you want to keep your employment. What you say (and do) must align with the organization's stated and informal policies. As you rise in the food chain, that reality becomes more rigid.
So, Sullivan & Cromwell partner Frank Aquila should have known not to post a tweet that could have a negative impact on the branding of the organization. That just isn't done - at least not if you want to remain in good standing in the organization.
In Law.com, Christine Simmons reports:
" … Aquila, who deleted his Twitter account after tweeting that White House Press Secretary Sarah Sanders should 'Rot in Hell,' has sent a firmwide apology, writing his 'emotions got the best of me' and no woman 'should be subjected to such 'animus.'"
Aquila's tweet, no surprise, elicited quite the reaction on Twitter. Hundreds tweeted about it or retweeted.
Of course, some or all conservative clients might be ticked off. Legal matters are serious matters. The firm will have to apologize to them. Prospects in the process of deciding what law firm to use might rule out Sullivan & Cromwell.
Even in the days when digital sites were very new, those in organizations recognized that they had to be circumspect.
The typical example had been ghostwriters like myself employed by Google and Microsoft. We were all early adopters in blogging. They praised my outspoken posts. However, they also explained to me, who was and is self-employed, that they had to stick strictly to relatively safe topics related to rhetoric.
Where I was boxed in, of course, is that I had steer clear of any statement which might throw shade on my clients or their policies. For instance, if the client's business was financial services, I had to filter what I posted through how their brass might interpret the commentary.
Making statements through social media is not all that different from making statements in pre-digital days around the water cooler or as an opinion-editorial in The Wall Street Journal. It is and was always a situation of not being dumb about being perceived as hurting the source of your income.
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