Now, in 2018, that enterprise is again big in the news.
This time it's for a tragic announcement. The startup's chief operating officer - H.L. Van Arnem IV - died in his Manhattan apartment. The New York Post indicates the family stated the death had been from natural causes.
Our era is dominated by the promise of what startups can deliver. So, the death of their founders fills us with unusual sadness.
This blog wishes peace to the family and colleagues.