Think $9 billion.
And, about $480 million of that will be ponied up, no pun intended, for our pets' costumes.
Likely our animal companions will be invited to multiple parties. Hosting them will be vets, pet supply retailers, and property managers for residential rentals. Here are more financial details from the New York Post.
My hunch about why Halloween has evolved into the holiday to throw ourselves into is that it's family-free. At least for now.
Yes, the long season of Family Horrors kicks off on Thanksgiving. Then there's Christmas. Next Easter. In between are birthdays, graduations, weddings, baptisms, and funerals. Family members are forever.
The most recent funeral I was involved with I ran into a brother-in-law whom I hadn't spoken to for a decade and two nephews who should have known who I was but didn't. Folks from the old neighborhood, who had been "like family," brought up, of course, my weight. Since age five, it has always been my weight which has been the issue with family and the family-like.
There must be a temptation for businesses such as special events firms to transform Halloween as it is now into a family-centric one.
They will create packages for entertaining families of up to 20 on this holiday. The odds are animal companions will not be welcome. Halloween will be rebranded as a heart-warming extension of Thanksgiving and Christmas.
BigLaw firms increasingly have gotten into the federal lobbying niche. The Jones Days and DLA Pipers can take on preventing Halloween from becoming a family holiday pro bono. Unfortunately, I predict corporations will push hard for making it a family affair. The newly conservative U.S. Supreme Court will probably allow that.
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