Among the tipping points is the death of a player who had been the major supplier to the grid.
And so it seems to have been when media empire-builder Roger Ailes died following an accident in his Florida home.
At the time, although ousted from Fox, he was conjuring up creating a conservative cable network to compete with his former employer. In the loop on that one, reports Michael Wolff in "Fire and Fury," had been venture capitalist and high-profile conservative Peter Thiel.
With Ailes' death, those balloons pumped full with influence, power, and access to income deflated for many. Among them might have been Bob Dilenschneider and Gabriel Sherman.
As Ailes' personal public relations representative, Dilenschneider was well positioned. The advantages were many, ranging from a front-row seat in the American conservative movement to being able to place his own clients in conservative media. Also, there was the fee for service.
Not that Dilenschneider's relationship was all sweetness and light. His branding took a major hit when the media outed that it was Dilenschneider who placed the $15,000 ad to promote a vanity bio of Ailes. That publication had already been hanging around about a year. No, it was not new. Smirk smirk. The ad campaign was intended to neutralize the newly published more objective bio by Gabriel Sherman. Here are the details.
Obviously, there was also trouble in networking paradise when Ailes was accused by Gretchen Carlson of alleged sexual misconduct. To paraphrase William Shakespeare's Henry IV, Part 2, "Uneasy lies the head close to the crown."
Sherman's book "The Loudest Voice in the Room" made him a star. Of course, he became the go-to media source for everything Roger and everything Fox.
That was then.
It didn't take long for that niche business to collapse.
On platforms such as Vanity Fair, Sherman has been struggling to develop a new one: the Trump White House. However, that's crowded territory. The go-to media personalities dominating it range from Wolff to Bob Woodward. Also, the folks at Abovethelaw.com are having a lot of fun.
The knight loses his lord. That knocks him out of the box. From then on he is forced to wander the forests, alone and shouldering the burden of great mourning.
Takeaway: Spread the risk in putting together and maintaining a network.
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