What an opportunity to finally write that book on sales or leadership or using spirituality to overcome adversity. That's what you may be thinking.
Probably, though, that's not what your Next should be.
Weekly, as both a ghostwriter and a coach for the over-50, I receive calls from those nearing retirement. They are excited about a book idea. I listen. Then I share the realities of the current book market.
Yes, big brandnames like Michael Wolff ("Fire and Fury") do have success selling their books.
Also, those with a big budget for a publicist specializing in books also can do well.
In addition, some niche books such as a new diet or retiring in Ecuador on peanuts are on the money.
Overall, however, the era of The Book is over. Also, this is the age of Amazon rankings. If your book doesn't sell and sinks into the seventh layer of Amazon ratings hell, you will be humiliated. Your enemies will rejoice at the failure.
Instead of a book, scout up the resources to make your mark on video. That could cover the 7 secrets of rainmaking in the legal sector or what "Dateline" misses.
All your need are two resources:
- A video expert. Just put an ad on Craigslist or Mediabistro for a design student to apply. Require links to their former work and their hourly or project rate. Contact their references about how they work with newbies like yourself.
- A video scripter. I can parachute into that role. That would include planning the content and flow.
Videos can be distributed through a growing number of channels, ranging from YouTube to your own website or blog. They're a fav on Facebook. And you don't have to ask aka beg others to view your video. Eyeballs are made for video.
Interestingly the Roman Catholic Church has embraced posting videos on YouTube.
Recently I strategically planned and created the content for the text to accompany a major tutorial for instructors in Roman Catholic Schools. Many of the sources I used were videos created by clergy and clever marketing firms about shifting issues in the Church. For example, the understanding of sin is currently relational, as in how you treat your family even when you're pressured at work. Going is the legalism, such as missing mass on Sunday.
I am convinced the quality of my content was better since I used YouTube videos for reference than if I had to plow through books and erudite articles.
Meanwhile, during retirement and semi-retirement you might still want to or need to work for income. Here is my most recent e-book (not the old-fashioned print book) free for you to click open and read about how to land, hold, and move on to better work Download Outwitting ageism
According to the Federal Reserve Board, one-third of those who retire return to the work force.
In my coaching experience about one-half of retirees find out that society treats them as invisible without work and they figure out it's smart to find a part-time job or start a business.
In addition, even though this is a time of relatively low inflation, prices are still going up on must-haves such as rent, food, cars, and gasoline. Angst sets in about running out of money before you finish dancing on planet earth.
Contact Jane Genova firstname.lastname@example.org.