This is an era of over-selling. And that's one reason social networks, platform for sales pitches, are in the soup.
Lots, ranging from the compulsive salespeople to the cons, made it their business to try to gain an edge for their commercial messages through unethical or maybe even illegal manipulations.
Lawyers looking for jobs, more business for their law firms, and continued business from current clients have to learn the non-hustle.
The non-hustle represents a combination two things.
One is a simple, concrete statement of fact. Lawyers tell prospects, "Here is what we can do for you."
The other is to then back off with, "Think about it and, if you decide we can get the results you need, we're always here."
This also entails the growing practice of ridding the list of clients of problematic ones. That goes back to the Pareto Rule that 80% of revenue comes from 20% of the client base. Identify that 20% and purge work days and nights intended for sleep of extreme agita.
It's almost as if the world of professionalism has become phobic about being sold to. When prospects sense that is happening they begin to panic.
I did just that early this week. A social acquaintance first praised my post on Medium. Then, that graphic arts expert pitched how I could improve my use of visual supports. I chose to be polite, but with attitude. I thanked that vendor for the offer of help and noted that it was not my graphic skills which brought in new business.
Meanwhile, more and more of us are blocking those making blatant sales pitches.
We sell by not selling. Instead we position and package ourselves as being results-providers who are always available for those who find our services useful.
Contact Jane Genova email@example.com.