That would, in turn, boost sales.
That's not how the book publishing industry seems to be thinking. In that sense, it's a conservative player.
Here's the latest example of that. Book publishers are not racing to provide Donald Trump Jr. an advance for his proposed Daddy-Defense book. The primary reason is that the Mueller team is interested in his 2016 meeting with a lawyer associated with the Kremlin. That was allegedly focused on information about Hillary Clinton. Here are details from Fortune.
Such a negative mindset by publishers seems surprising. After all, what Jr. would publish would set in motion a kind of battle of the books with anti-Donald Trump books as by Michael Wolff ("Fire and Fury"). Surely, that would sell books. Talk shows would be hungry to interview both.
But, the risks involved are apparently outweighing the possible rewards. That's an interesting dynamic in the book industry.
Here is a less recent example. Several years ago, Wiley accepted for publication a memoir by Boston entrepreneur Andrew Bachman. I had been in the loop. I had researched and ghostwritten parts of that how-to on entrepreneurship.
At the time, Bachman was the Mark Zuckerberg who had created a wildly successful enterprise in the dorm - Tatto Media. But, unlike the Facebook founder, Bachman hung in there and graduated. He went on to fund a major scholarship for that alma mater - Babson. And even taught a course there. All that helped his brand.
Then darkness fell quickly.
The FTC accused him of mobile cramming. Even before Bachman agreed to a settlement, Wiley put the project on hold. At the time, there was no admission of any guilt. Just a cloud hovering over.
The situation did worsen. Currently Bachman is awaiting sentencing in his guilty plea for fraud in the Southern District of New York. Given the book publishing industry's mindset, it is unlikely that book will ever be out there.
That's the way it is. However, those under a legal shadow or when actually convicted/taking a plea can turn to other mediums to get their story out. It's odd that there is so much defaulting to book publishing.
Actually, books are a very old-line platform for story-telling. If I were Jr. or Bachman I would hire a top film documentary team. What's shown on outlets such as YouTube could have much more influence than a book per se.
Of course, those convicted of a crime can't profit from their misdeeds. But the initiative doesn't have to be configured for a monetary gain. It can be a public service. Jr. can set the record straight for history. Bachman has lots to teach about entrepreneurship.
Watergate lawyer who served time in prison - Chuck Colson - went on to tell his story through preaching. That is, formal public speaking. He took on the role of a spiritual leader and positioned and packaged his message as a public service. Incidentally, Colson became perceived as one of the good guys. He died a hero of our corrupt times.
Those I coach about careers ask me if they should publish a book. I explain that a book used to be the price of entry for influential branding.
That was then, though.
A brilliant four-minute video which catches fire online can achieve that objective with better results, faster and be more fun.
In addition, in this Amazon era books carry risk. If they never take off and sustain low Amazon rankings, along with no or bad customer reviews, the authors can be written off as losers.
Contact Jane Genova firstname.lastname@example.org.