The latter, its spokesperson hammers, simply had space in a SPC office and that was that. So goes the spin, as reported in The Hill.
Of course, the world, including the influential Abovethelaw (ATL), smirks.
"Under the bus you go, my friend" the ATL Morning Docket observes about SPB's public statement regarding its former strategic alliance with Cohen. ATL is widely quoted, including in the establishment media.
In public relations, this is the era of authenticity - or that's what is expected. When old-line ham-handed platitudes are dished, credibility not only collapses.
The organization doing the spinning appears cartoonish.
And, the world anticipates: Will it come to the joke slogan "Do you want this firm representing your attempt at influence in the swamp?" That meme could be sticky.
How SPB should have positioned and packaged its "use" of Cohen was this way: It should have explained candidly how those kinds of loose partnerships can help clients and helping clients is the business of SPB. Yes, it happens all the times, the SPB spokesperson could have said, that partners will get themselves in some kind of trouble. No, that can't always be prevented through comprehensive vetting."
The reputation of SPB has taken a hit.
Has the branding problem reached a crisis level? Time will tell.
The relevant metrics are how many clients leave and what new business isn't gotten.
Meanwhile, the top layer at the firm should be interviewing public affairs agencies which can divert some of the attention away from this.
Meanwhile, we who are experiencing this bungled attempt at 20th century spin wonder: Does SPB think we have taken a stupid pill? How insulting.
Contact Jane Genova firstname.lastname@example.org.