On the influential Odwyerpr.com, Kevin McCauley reports:
"Martin Sorrell plans to replicate the 1980s formula that he used to build ad/PR conglomerate WPP from the corporate shell of Wireless and Plastic Products to create a multinational technology, data and content-oriented company."
On Odwyerpr.com also, a poll surveying if readers believe Sorrell can pull this - often called a "comeback" - off indicates more than 80% do.
I am sheepish about leveraging the term "comeback." One of my early coaching clients freaked when I introduced the concept during our session. Although he had come back from loss of two jobs to steady employment at the Manhattan public relations agency, he didn't perceive his journey as having any negatives. I never used the term again with any client.
Sorrell's return to positive branding contrasts with the recent return and collapse of Roseanne Barr. Clearly she was in a comeback. Then, something inside her (Ambien?) blew that to bits.
Ever since Watergate villain lawyer Chuck Colson engineered a huge comeback via religion, there has been intense analysis of why some professionals can return to grace, sometimes bigger than before, and why others stay stuck or continue a slide along a downward trajectory.
Given the sustained volatility in the global business world the interest is no longer abstract.
The majority of those over-50 whom I coach will have to "start over."
Some realize that.
But that's the way it is.
Usually what they all share, though, is being overwhelmed by what I call The Four Monsters of the Mind. Here, free to download, is a book on that phenomenon and how to get on the other side of it.
If coaches, psychotherapists, clergy, business leaders, and loving family members had down cold what's necessary for a comeback, career interruptions would be temporary and short-lived. Yet they frequently aren't. Roseanne may never have another shot at stardom. Steve Jobs' return took a while.
Here is what I have observed about those who do navigate a comeback and hold onto it. They are:
Not inherently self-destructive. Sure, human beings all have a dark side. But to come back that can't dominate. The first step in a brand turnaround is to acquire self love.
Determined to succeed. Fire in the belly is needed to pass up taking Social Security early and relocating to Florida.
Willing to experiment. Her legal career shut down at age 62, one lawyer I coach is investigating career paths ranging from horse-training to doing marketing for theme bars wanting to scale.
Positioning and packaging what goes wrong as "setbacks," not catastrophes. Going for a college degree isn't panning out for a former substance abuser. Now, he's preparing for his new career path through earning a certificate. Interestingly, that new route is free for him.
In the mid 1970s, the academic market for humanities professors collapsed. Although I had invested more time in my doctoral studies than business and law students, my credentials weren't marketable.
Since then I have had four comebacks.
Any silver lining?
Yes. I got nimble at how to exit my comfort zones. At the top of the list was pruning people from my network or what executive coach Henry Cloud calls "Necessary Endings." Here Cloud's book can be ordered from Amazon.
Download Over50OutsmartingYourComfortZone, free to click open, is my book on parachuting out of what keeps human beings stuck.
Contact Jane Genova firstname.lastname@example.org.