Tech goddesses were invading the world of male-dominated tech.
First, the media made a deity of Marissa Mayer.
With Hollywood good looks and a designer sense of style, Mayer showed up on the big stage very pregnant.
This women's woman was going to head Yahoo. Her background was engineering.
She headed Yahoo into Nowhereville. And that was that. She exited with plenty of money.
Then there was Elizabeth Holmes.
The supposed proprietary technology at her startup Theranos was to save the world from invasive blood testing.
All it would take would be a finger pin prick. Ah, the tears children wouldn't have to shed. Henry Kissinger sat on Holmes board and superlawyer David Boies, also on the board, represented her.
In a settlement with the SEC over alleged massive fraud Holmes left the company. Investor and consumer lawsuits are in the works.
Now, there's Sheryl Sandberg. She was going to save the children tech crusaders at Facebook from themselves. Also, on the mission menu was helping other females find their places at the conference table.
In a sense she was America's new sweetheart: The Mary Richards ("Mary Tyler Moore" show) who gets married, gets tech, has two kids, and stands toe-to-toe with Mr. Grant.
But, it seems she might have destroyed Facebook through her advertising model. She picked up the fundamentals of that when employed at Google. Essentially it involves harnessing private user data so advertisers can target their commercial messaging exactly right.
Most recently, Sandberg cancelled her ABC interview with Martha Raddatz. Some speculate it's because Rhaddatz could rough her up. What fun viewers would have had watching that smooth persona shatter.
Is the takeaway not to position and package females in TechVille as anything more than females in TechVille?
They are struggling professionals, not goddesses. Like many other professionals they could fail. And, everyone would then say they knew they would fail. But, meanwhile, Sandberg has become wealthy.
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