"Harvey Weinstein has turned to Juda Engelmayer, president of Herald PR, for spokesperson duties following the April 3 decision of Sitrick & Co. to cut ties with the embattled movie mogul." - Odwyerpr.com, April 5, 2018. Here is the article.
Engelmayer's other clients range from Estates at Alpine to TCI College of Technology.
Taking on the "job no one else would want" could prove a smart move for a player like Engelmayer. If he prevents further reputational erosion or moves the needle a little on reputational restoration, he could attract more tough public relations causes. That's a whole niche in itself.
The potential is so huge that even public relations experts who are not directly involved with a distressed company or individual can take quantum leaps ahead in enhancing their own brandnames.
The classic example is kglobal partner Gene Grabowski. He published a thought leadership essay on Uber.
Essentially, it argued that, sure, the global public relations attacks on that ride-hailing service were throwing shade on the brand. However, its business continues to grow. That's because it provides consumers with a convenient, reliable, and affordable service. Here is that seminal point of view.
In the legal sector, Charles Harder became a household name when he took on and won for the plaintiff "Hulk Hogan v. Gawker." To many the whole case seemed cartoonish. The jury didn't agree, awarding Hogan a $140 million verdict. Harder has attracted new business from even the Trump Administration.
In these upside-down times when the old rules no longer apply, new professional brandnames can be developed from simply exiting platitudes.
In journalism, former lawyer Joe Patrice has made his signature on Abovethelaw.com searching for outlier dots and then connecting them in fresh ways. Here is just one example.
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