Admittedly, a thousand anecdotal examples don't equal one formal research study.
But, a large number of personal testaments could just indicate a trend. That trend just might be the oranging of America. And U.S. President Donald Trump has nothing to do with it.
Pre-game there have been long lines in food centers, ranging from WalMart to Marc's. When being checked out I asked the clerk if the big seller were those $32.95 platters. You know, the ones with the cubed cheese, tiny bits of luncheon meats, veggies, and dips.
No, the clerks answered. It was chips. Specifically Doritos.
In my 400-unit residential complex I asked my neighbors, who were walking their dogs, what they would be snacking on during the Superbowl. Most said Doritos, by name.
During those nights when I am working on a client assignment, all too often I do a food run to the Giant Eagle convenience store. Somehow, for the stress eating, I always grab up a bag of some version of Doritos.
Always, the clerks would tell me that such a niche within Doritos is popular. They know me, a frequent customer, and I that I am a content-provider who documents trends.
Years ago, I recall that both special event and stress eating in graduate school involved Triscuits. Serve that with real (not Velvetta) cheese and everything was shifted right around the universe.
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