In all three categories the concept frequently is misunderstood.
That triggers so many messes - professionally and personally.
For example, the managing partners being coached to deliver a speech are told they must reveal who they are.
Unfortunately, too much of the 20-minute delivery is self-focused. Yawn. The audience files that event as an un-requested selfie.
The front lines in a consumer products corporation, represented by your law firm, is instructed to be real with those contacting them inbound.
Unfortunately, in those situations, too, the results are negative. Customers phoning in with a problem want the problem solved, not a heavy dosing of empathy. Or conversations about all the snow in their part of the country.
Then there are personal relationships. Too many too early reveal too much, both good and bad, in their struggle to be authentic.
However, the other parties didn't put in an order for that level of intimacy. Not yet. In fact, they expect the best-foot-forward kind of performance art in the relationship, at least for a while.
What "authentic" really means is that the words are aligned with the behavior. When there's a disconnect, that's rightly classified as "inauthentic."
The managing partners say they want to hear from the audience. They limit their remarks to 15 minutes, leaving 45 for the audience. They are being authentic.
The consumer products corporation says it cares about customers. Scripts for call centers are created totally for problem-solving, not social prompts. The corporation is awarded for being authentic. There are few complaints filed with regulatory agencies.
The law associate has taken his "person of interest" to the tennis courts three times. He has promised to help the other person improve his/her game. Four-fifths of their time together is spent focused on tennis. The other party sizes up the man as authentic.
How not to be perceived as inauthentic? Don't promise what you can't deliver. That includes in recruiting new talent. Such an alignment could downsize negative employee reviews on Glassdoor.
Irritated with your communications results? Complimentary consultation. No pressure. Please contact Jane Genova email@example.com.