But, as a cultural and social phenomenon, Facebook might have peaked.
It reported during the earnings report that usage is down 50 million hours daily.
In addition, in terms of raw numbers, users are down in both the U.S. and Canada.
Here are the details.
Head of Facebook Mark Zuckerberg stated that it is more important that people connect in meaningful ways on the platform than the time spent on it. That's, of course, a shift away from what seemed to be Facebook's goal: that we never leave.
There is the question, of course, if we users find that Facebook is facilitating the meaningful connection Zuckerberg refers to.
Increasingly, I have my doubts. Over the past three months I have unfriended and blocked messaging from about half my network.
Their non-stop streaming of selfies was tedious.
How weary I had become of their political rants.
Also, I came to resent their commenting on what I had posted. No, I had not asked for their feedback but that's the dynamic on Facebook.
For professional reasons, I have to be on Facebook. When I bid for communications assignments, I am asked what social networks I am on. It's funny: One help-wanted indicated no one should reply without a Facebook following of at least 100.
For social reasons, yes, I want Facebook's convenient way to stay in touch with old friends from Connecticut and the former early adopters of blogging.
So, I will remain using Facebook. However, as the statistics indicate, I am among those using it less.
Reflection: Will Facebook be around in 7 years? I would like the UK bookmakers to take wagers on that one.
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