What's also usual now is also to bring in a public relations one too. The court of public opinion can hurt the bottom line of a business as much as or more than any courts of law.
On Odwyerpr.com, Kevin McCauley reports:
"D&A Equities Inc., landlord of the ... Bronx apartment building that caught fire ... killing 12 and injuring 23 called in 5W Public Relations to face the media ..."
The head of 5W - Ronn Torossion - is known for his association with the New York City real estate business.
Get a second opinion about your marketing and advocacy communications. No pressure. No charge. Please contact Jane Genova, firstname.lastname@example.org or @genova_jane.