Of course, there's a backlash from media critics against author of "Fire and Fury" Michael Wolff.
After all, the guy is making a big splash. And isn't that what everyone in the media space longs for.
As BusinessInsider notes, they are questioning the accuracy of some of his coverage of what went on during campaign 2016 and the first year of the Trump Administration.
However, there seem to be lots of tapes of those interviews. If push comes to shove, I have a hunch that Wolff can document every sentence in the book.
Meanwhile, he pushed up the release date for "Fire and Fury" from Tuesday to tomorrow, in select stores. What could be better for actual sales. And the buzz which keeps the books selling.
Also, to Wolff's advantage is that superlawyer Charles Harder sent him one of the those C&D letters.
Harder achieved instant fame when he won the $140 million award in "Hulk Hogan v. Gawker." Along the way, the hated Gawker went out of business.
The follow-up had been representing Melania Trump in defamation lawsuits. Of course, the defendants caved.
Now Harder represents Trump himself.
That legal move has been widely covered in the media. How many who rarely read books, never mind buy them, will run out to stores tomorrow and grab this one up!
There is also the usual controversy surrounding the Wolff Brand.
That's his persona.
His way of leveraging it to full extent is to simply give the I-could-care-less shrug.
Controversy has always accelerated the commercial potential of just about any entity. Recall Elvis' hip gyrations ...
Wolff will become a wealthy man - the old-fashioned way, through being a successful author in the marketplace. This guy doesn't have to develop an app. Or invest in cryptocurrencies.
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